REDback Agency

One of the main ways that businesses are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels.

Marketing through television ads and radio ads are becoming less effective. Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience.

• Simple integration with Facebook, Google Analytics, Etsy and more.
• World-class infrastructure and authentication tools.
• Integrates seamlessly with Website Builder and Online Stores.

• Automatic removal of bad addresses, duplicates and unsubscribes.
• Reports that show which emails get opened, clicked on and shared.
• A signup form for your website or Facebook page.

• What can email marketing do for my business?

  Promotional emails are one of the most economical ways for any business to connect with customers. Research shows a message is five times more likely to be seen through email than on social media like Facebook or Twitter. That’s why musicians use email marketing software to share their performance schedule with their fans, non-profits use it to get donations and photographers use it to promote their portrait services. It just works.

• How is Redback Marketing different?

  Redback Marketing doesn’t use templates, so your emails won’t look like anyone else’s. Build a custom email that matches the look and feel of your website.

• What is HTML email?

  HTML email refers to the programming code behind those bold, colorful emails you see in your inbox. For obvious reasons, HTML emails are far more effective than plain text emails. But don’t worry – you don’t need to know a thing about coding to use our email campaigns.

• How do I know if my email marketing campaigns are working?

  Redback Marketing provides great statistics to show you how many people are opening, engaging with and sharing your email. There’s no mystery or guesswork. You can even compare different emails side-by-side to quickly see which emails get the best response. Once you know what appeals to your readers, you can refine your emails for even better results.

• What should I look for in email campaign

  The ability to create clean, professional emails that look great – especially on mobile devices.Excellent deliverability so your emails don’t end up in the spam folder. This basically comes down to your provider’s relationships with Internet Service Providers (ISPs) and the quality of their authentication tools.Easy-to-understand statistics so you know how your emails are being received – how many are being opened, clicked on, what clients like to read.

• I don’t have a contact list. How do I get started?

  No problem. We’ll show you how to add one of our sign up forms to your website, Facebook page or at live events to start collecting email addresses. You can also import your contacts from Outlook or Gmail straight into our email marketing software. Every email you send includes an unsubscribe link, which keeps you from landing on spam blacklists.

• Are there any restrictions on the type of content I can send or how I build my contact list?

  Unfortunately, some industries yield higher-than-normal abuse rates, which can negatively affect the deliverability for other Redback Marketing users. In order to maintain the highest possible delivery rates for all our users, Redback Marketing is unable to send on behalf of certain industries and senders.