SEO and Web Design Professionals at an SEO Agency Save Your Time, Money and Stress
You own a business. You’re good at what you do. But terms like search engine optimization, user experience, content management and responsive web design leave you scratching your head.
Is figuring all that out the best use of your time and energy? Many small business owners, who already wear a wide variety of hats, don’t want to get bogged down in technical tasks that are simply not in their area of expertise. That’s why they make an SEO agency part of their team.
Here is a look at what is involved in making your online presence effective and how an SEO marketing agency can make it happen.
Proper Website Design
The best website design is simple and functional. But that simplicity isn’t always easy to accomplish. An experienced web designer incorporates a range of vital elements in his overall plan for your website, including:
Beauty and eye-catching components
Meeting the requirements of the search engines
Too many websites are crowded with images, content and graphics, making it hard for visitors to find what they are looking for. And people searching online have very limited attention spans. You have seconds to grab their attention and convince them to stay on your site.
The right website is easy to navigate, with clear buttons and categories. The headlines and text is easy to read and scan. It must be easy to use for the person who is searching for specific information or products. The images and videos add to overall plan of the website. They contribute to helping the visitor find answers to his problem, the reason he is searching.
An effective website loads quickly and has all the elements that the search engines like. That includes useful content, easy navigation and links to authoritative sites.
An experienced designer makes sure that your website is responsive and easy to use from any device: computer, laptop, smartphone and tablet. Over half of all visitors to your site will be using mobile devices. If your site isn’t responsive, it will be hard for them to find the information they are looking for. And that means they will move on to one of your competitors.
Easy Website Usability
Usability is what happens once your visitor makes it to your site. Modern website design puts equal importance on both SEO tactics and on usability.
Experienced web designers follow studies about how the eyes of your website visitors track on the page. Then they align visual elements and content in a way that puts the most important components where the eye lands first.
A designer focused on usability knows how to make your site easy to scan and to read. Your visitors are in a hurry. They won’t hang around if the content is confusing. Designers know how to make typography, backgrounds, text, colors and visual elements readable and easy to grasp.
They know how to make use of a concept called information architecture. They effectively use colors and fonts to make it simple for visitors to logically follow the trail of information you want them to give them. That means your message gets across simply and automatically.
The right designer can make sure that your site is fast. When a visitor clicks a link, he is immediately taken to the information and page he is looking for. If he must wait, he will leave. Study after study shows that two or three second delays can drive a visitor away. Those types of speeds require an expert in the design seat.
When your prospects come to your site, they expect to find a solution to their problem, which is why they are online searching. Give that to them quickly and easily, and you will make sales. Make them wait or confuse them, and you will lose them as a customer.
SEO Structure and Tactics
Have you seen, or perhaps tried to use, an SEO checker? This is a checklist of steps that make the site attractive to the search engines. The checker can be a very useful tool because it tells you what needs to be improved.
It gives you data that shows what to fix. And it is worth spending the time to upgrade your site. The better your website looks, and meets their specific criteria, the more likely it is that you will end up with a higher spot on the search engine results. The higher you are, the more likely it is your target audience will click your link.
So an SEO checker is a helpful tool. But it contains a very large number of components and it can be confusing figuring out what to fix. If you have used one on your own site, how did you rate? For many do-it-yourselfers, the answer is, “Not too good.”
As useful as an SEO checker is, it can also be depressing. Though it shows you what is working on your site, from an SEO perspective, it also shows you what isn’t working. But once it tells you what needs work, then what do you do? That’s why many website owners rely on skilled pros.
Professionals at an SEO marketing agency are experts in defining a marketing strategy, then crafting a website to meet the SEO requirements to make that strategy successful. They build SEO principles directly into the website architecture. They have the skill to balance the artistic elements on the site with SEO needs, all in one search engine-friendly design.
As SEO pros, they know how to use a URL structure that meets the needs of the search engines and shows immediately what your page is about. Your website will be properly, and quickly, indexed because they are knowledgeable about HTML, XML and site maps.
An SEO expert can explain the importance of making your blog and article titles descriptive and relevant, to make a better match for keywords. Using the right anchor text links to appeal to the search engine crawlers.
And when it comes to images, they know that it’s more than finding a pretty picture. Each image needs an image description especially crafted to appeal to SEO needs. The engines can’t “see” images and need the correct image ALT attribute and description to figure out what is going on.
A good designer with proper SEO training can strike the right balance in heads, subheads and images. All need to be used in moderation.
Not sure if SEO is still relevant? Some people say that SEO is old hat, that it doesn’t matter in the age of social media. Not true! It is as important as it has always been, and will continue as long as people search for information and products online.
Here are a few relevant statistics that show how essential it is that you develop an effective SEO strategy for your website:
Every month in the U.S. over 12 billion searches are done.
Half of all searchers using mobile devices are looking for a local result. And of those searches, more than 60% result in a purchase.
3 out of 4 people online ignore the paid ads you see everywhere. They concentrate on search results returned to their specific keywords.
Searches are the #1 way that traffic gets to a website. It beats the number of visits produced by social media by over 300%!
Content That Entertains and Informs
When it comes to content, remember the internet adage, “Content is king.” It’s true. You need to inform and entertain your visitors. They are at your site for a reason. They have a problem to solve, they are looking for relevant information that is presented in an easy-to-read and entertaining manner.
An SEO specialist understands how to use keywords in a natural way in blog posts, social media and website copy. He makes sure that the content is digestible, small chunks with lots of white space and images to break it up.
He organizes the content in a way that makes it simple for visitors to pick out what they need. He can arrange your marketing assets in a way that is natural, not salesy and pushy. When your visitors want to know more about your products and services, he will have it positioned in a way that makes it easy to locate.
Comprehensive Marketing Strategy
Website design and search engine optimization are the building blocks of an effective marketing strategy. Without them, it would be like trying to drive a car without an engine. Your marketing efforts simply won’t work without a comprehensive strategy to make the most of your online presence. And that is composed of website design, usability, SEO and content.
The experts at an SEO agency understand how to draw all these separate elements together into one cohesive whole that work together. Each leverages the other to produce results.
With the right strategy and execution, you get found online, and your visitors stay on your website long enough to find out what you have that they need. The longer they stay, the more likely it is that they will buy from you.
An effective marketing strategy builds your brand. It develops trust among your target audience, so they will keep buying from you and share their experience with others.
An effective marketing plan pinpoints your target audience, defines your unique selling proposition and decides what you want to focus on selling. Then it takes this data and makes your website design, content and SEO tactics support it.
The result is more sales, more visitors, more word-of-mouth and a prosperous company. The experts at an SEO marketing agency have the hands-on experience, skill and learning to take all of the many elements that go into an online presence and make them effective.
Should You Try to Do It Yourself?
How much time do you want to spend learning how to put up an attractive, easy-to-navigate site? Are you familiar with all the available platforms, like WordPress, Joomla and Squarespace? Do you want to spend the time to research which platform will work best for your needs?
In the early days of websites, it was enough to throw something up, trade links with other websites and add some new content every month or so. Website design has evolved radically since then, and keeps changing to meet the more sophisticated tastes of website visitors. This means constantly updating skill sets and learning new marketing strategies.
Each person has only so much mental bandwidth to use during the course of a day. Is this the best use of yours? Or would you be better off spending your mental energy on running your business, helping customers, working with suppliers and solving the myriad day-to-day emergencies that are normal for a company?
Beyond SEO tactics, you need to keep your content fresh and establish your presence on social media. This means regular updates and responding to visitor posts in a timely manner. Do you have the time it takes to do that?
3 Benefits of Hiring an SEO Agency
An SEO agency can save you time, money and frustration. The staff does works on websites and does search marketing for a living. Staying current on new Google algorithm updates, different website builders and best practices for the user experience is their daily job.
Time and effort. As a business owner, you have too little time already to gt everything done to keep your business profitable and growing. Building a website and keeping it up-to-date takes long hours. The specifics of meta-tags, content strategy, keywords and the right images is a full-time job in itself.
Money. It’s true that effective SEO and design work doesn’t come cheap. But teaming up with an SEO marketing agency is actually an investment in your company’s future prosperity. The right digital agency can get your website on the first page of the search page, resulting in many more visitors. The right website design will keep them on your site because it is attractive, easy to navigate and informative.
Peace of mind. When you work with an SEO company with experience and expertise in the art of crafting an online presence, you no longer have to worry about updating your website, making design changes to keep it current or worrying about where you rank on the search engines. Let the professionals at your SEO agency design a site and an SEO strategy that draws visitors and buyers to your website.
Tired of wasting hours trying to figure out website design and a marketing strategy? Call us today for a free, no-obligation consultation. We look forward to answering your questions.